4/18/2012 12:00:00 PM
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CHENNAI, India â€” Daimler A.G. officially opened its sprawling truck manufacturing plant here Wednesday to produce vehicles for its newest brand, BharatBenz, as the company looks to gain entry into Indiaâ€™s domestic market, the worldâ€™s fastest growing for trucks and buses.
Medium- and heavy-duty trucks â€” based on vehicles Daimler sells in Turkey and Japan â€” are expected to roll off the assembly lines here by the fall. For now, all of the trucks will be sold in India, as Daimler, the worldâ€™s largest producer of commercial vehicles, looks to break into a market that is already the worldâ€™s third largest.
Andreas Renschler, the head of Daimler Trucks worldwide, called the new venture â€œthe ideal combination of German DNA and Indian engineering.â€�
Engineers here redesigned the Canter medium-duty model that Daimlerâ€™s Fuso subsidiary sells in Japan as the basis for its lighter vehicles, while the Axor, which Daimler sells in Turkey, was the base model for the heavy-duty trucks to be manufactured here.
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