Pitt Ohio is rebranding the freight company to emphasize its broad range of services by dropping the word â€œExpressâ€� from its name and adding a new logo.
The changes, effective Jan. 31, mark the evolution of the company beyond its foundation as a regional less-than-truckload provider. In addition, the company is introducing a new Web site at www.pittohio.com.
Since 2005, Pitt Ohio has added truckload, supply chain and small package services to adapt to changes in the marketplace and in customer needs.
â€œWe have made the investment and commitment to take these services to the next level,â€� President Charles Hammel said in a Jan. 28 statement. â€œTherefore, we needed a re-branding effort that was more reflective of what our organization now represents.â€�
Because the word â€œExpressâ€� has been synonymous with next-day LTL service, Hammel said the name change was subtle but also made what he called â€œa significant statement that we are more than just LTL.â€�
â€œOur core attributes and values of reliability, dependability, quality, innovation and drive remain the same,â€� Chief Operating Officer James Fields said. â€œThis will not change no matter what service we may offer. We have aggressively opened new markets and created new services for our customers, which has positioned our company as a transportation solutions provider.â€�
Pitt Ohio, Pittsburgh, began to evaluate the change 18 months ago by surveying employees as well as current and potential customers to evaluate the effect of a rebranding effort.
â€œAlthough we continue with our LTL service today, our modified name and logo better reflect all of the services and capabilities we have to offer our customers,â€� Chief Marketing Officer Geoffrey Muessig said.
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