4/20/2012 10:00:00 AM
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Spent 11 Years Guiding TTPGâ€™s Marketing Efforts
Rosenthal (c), with ATAâ€™s Graves and former Chairman Barbara Windsor.
Paul Rosenthal, associate publisher of marketing and circulation for Transport Topics Publishing Group, died suddenly on April 16 from natural causes. He was 54.
For nearly 11 years, Rosenthal guided the marketing efforts for TTPGâ€™s newspaper, magazines, directories and digital products.
Howard Abramson, TTPGâ€™s publisher and editorial director, described Rosenthal as â€œan essential cog in the wheels of Transport Topics.â€�
â€œHe was a talented manager, a forward-thinking executive who wasnâ€™t afraid to try new things and a fair man who never stopped trying to be better. And he was a treasured friend.
â€œTransport Topics, ATA and, indeed, the world, are lesser places without him,â€� Abramson added. â€œTo say he will be missed doesnâ€™t come anywhere near the reality of the situation.â€�
American Trucking Associations President Bill Graves said Rosenthal was â€œa valuable member of not just Transport Topics but of the American Trucking Associationsâ€™ staffâ€� and â€œan integral part of TTâ€™s success this past decade.â€�
â€œIt is always shocking and sobering when someone passes away unexpectedly, so my thoughts and prayers go out to Paulâ€™s family and his TT family. . . . He will be missed by all of us at ATA,â€� Graves said.
Rosenthalâ€™s wife, Barbara, said her husband loved his job more than anyone she knows.
â€œHe loved working with the people. TT challenged him in the right way,â€� she said.
She said he especially enjoyed helping his co-workers grow.
â€œHe liked to find the best in people and bring it out to help the company,â€� she said.
Rosenthal was born in 1957 in Spain and grew up in New York City and Great Neck, N.Y. He resided in Baltimore.
His wife said he loved living in Baltimore but also loved his job at Transport Topics, with its office in Northern Virginia, so he refused to choose between the two. As a result, his daily commute was a 54-mile drive each way.
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