TWNA Presents Rolf Lockwood With Lifetime Achievement Award



LOUISVILLE, KY — Rolf Lockwood, vice president of editorial at Newcom Business Media and the founding editor of its flagship publication, Today’s Trucking, last night received a Lifetime Achievement Award from the Truck Writers of North America (TWNA).

Lockwood, who is also a contributing editor for Heavy Duty Trucking, accepted the award during a special presentation at the 2012 Mid-America Trucking Show. The award celebrates a person who exhibits the highest standard of journalism or communications within the trucking industry over a career.

He said he was “astonished and deeply appreciative” of getting the award, and expressed “deep affection” for his colleagues in the truck-writing community.

Based in Toronto, Lockwood launched Today’s Trucking in 1987 with the idea of helping truck owners and managers prosper during a time of deregulation, free trade, and technological change.

He developed a conversational writing style that came from being at ease with his subject and readers. He has an appreciation for the differences among fleet owners, owner-operators, company drivers, technicians, managers and suppliers across the various regions of Canada and the United States.

In 2003, Lockwood won the Harvey Southam Career Achievement Award from the Canadian Business Press, the association’s highest honor.

In accepting his award, he advised journalists to produce magazines with as much pride and professionalism as the people they write for.

“That means getting out among your readers so you can see the industry you cover through their eyes,” he said. “You’ll come to respect your readers, and they in turn will develop respect for you. You’ll gain credibility, the cornerstone of success for any of us here.”

Lockwood’s experience at the wheel of vehicles he writes about has fueled a passion for trucking hardware, and his ability to articulate the mechanical side of the business has earned him the trust of engineers and truck owners, his colleagues say.

Lockwood made a lifelong detour into trucking journalism more than 30 years ago, writing for Canadian bus and trucking publications. Along with his work for Today’s Trucking, Lockwood is an original member of TWNA, a past president, and former chairmasn of the TWNA Technical Achievement Award committee.

Lockwood has done a lot of odd jobs in his life. He edited of an underground newspaper called Subterranean Meadow, taught poetry to prisoners, and drove a forklift at a steel plant. He still harbors hope of racing on the F1 circuit.

Previous winners of the Lifetime Achievement Award include Jim Winsor, HDT’s retired executive editor, and Tom Berg, its senior editor.

Printer Friendly Version
Email This Story
RSS
Bookmark and Share

Events: Related News

3/23/2012 – TWNA Presents Rolf Lockwood With Lifetime Achievement Award

LOUISVILLE, KY — Rolf Lockwood, vice president of editorial at Newcom Business Media and the founding editor of its flagship publication, Today’s Trucking, last night received a Lifetime Achievement Award from the Truck Writers of North America…
More

3/23/2012 – Atlas Van Lines Rewards Professional Van Operators During Annual Event

Atlas Van Lines announced its annual driver appreciation event, known as Bravo (Boosting Recognition of Atlas Van Operators), is scheduled for April 16-20….
More

3/22/2012 – Speedco Announces “All Roads Lead to Joplin” Event

Speedco will hold “All Roads Lead to Joplin,” a community event benefitting the city of Joplin, Mo….
More

3/22/2012 – MATS Health Awareness Walk Encourages Industry Fitness

The 2012 MATS Health Awareness Walk is a non-competitive 1.5-mile walk during the Mid-America Trucking Show in Louisville, Ken., to promote health in the industry….
More

3/15/2012 – NPTC and Idealease Hosting 25 Safety Seminars

The National Private Truck Council and Idealease are hosting 25 “Truck Safety Evolution” seminars in the U.S. and Canada March through May….
More

3/9/2012 – Mid-America Trucking Show Drawing Near

The 2012 Mid-America Trucking Show in Louisville, Ky., is almost upon us, with concerts, seminars and a “listening session” on electronic onboard recorders in addition to the extensive exhibit halls….
More

3/7/2012 – Baseball Executive Billy Beane to Headline Qualcomm Conference

Major League Baseball executive Billy Beane, the subject of Michael Lewis’ bestselling book “Moneyball: The Art of Winning an Unfair Game” and the Oscar-award-winning film “Moneyball,” will headline Qualcomm’s Vision 2012 Management Conference, June 4-7 in San Diego. …
More

3/2/2012 – Peterbilt of Council Bluffs to Hold First Truck Show

The first annual Peterbilt of Council Bluffs Truck Show will take place Saturday, May 5 at the dealership in Council Bluffs, Iowa….
More

2/29/2012 – Work Truck Show in Indianapolis Next Week

The Work Truck Show returns to the Indiana Convention Center in Indianapolis March 6-8. Booth space at the show is sold out, with a record 563 exhibitors displaying Class 1-8 truck chassis, bodies, equipment and components….
More

2/29/2012 – ACOFAS to Host Shop Safety Clinic

The American Council of Frame and Alignment Specialists is conducting a two-day Shop Safety Clinic covering Department of Labor postings, Environmental Protection Agency requirements and Occupational Safety and Hazard Agency regulations that affect truck repair shops….
More

2/28/2012 – Fleet Forum to Offer In-Depth Information at Mid-America

Federal Motor Carrier Safety Administrator Anne Ferro will join a lineup of industry experts next month as two of the trucking industry’s publications, Fleet Owner and Heavy Duty Trucking, team up with the Mid-America Trucking Show to provide an in-depth look at the future of equipment and trucking in the 2012 Fleet Forum….
More

2/28/2012 – Women In Trucking to Host Third Annual “Salute to Women Behind the Wheel”

The Women In Trucking Association will host its third annual “Salute to the Women Behind the Wheel” at the Mid-America Trucking Show on Sat., March 24. Any woman with a commercial driver’s license is encouraged to attend, including WIT members and non-members….
More

2/27/2012 – Health and Wellness to be Key Topic at TCA’s Annual Convention

The Truckload Carriers Associationwill offer numerous activities related to health and wellness at its Annual Convention in Kissimmee, Fla., March 4-7….
More

2/15/2012 – TRIB Continues “Spot The Retreads” Competition at TMC Annual Meeting

The Tire Retread Repair Information Bureau will again hold its “Spot The Retreads” competition at the Technology and Maintenance Council‘s Annual Meeting and Exhibition Feb. 20-23 in Tampa, Fla….
More

2/10/2012 – TCA to Host New Member Reception at Annual Convention


The Truckload Carriers Association is replacing its traditional New Member Breakfast with an evening cocktail reception, to be held Saturday, March 3, 2012, from 6:30-7:30 p.m., prior to the start of the convention at the Gaylord Palms in Kissimmee, Fla….
More

JOIN OUR NEWSLETTER
I agree to have my personal information transfered to MailChimp ( more information )
Join over 3.000 visitors who are receiving our newsletter and learn how to optimize your blog for search engines, find free traffic, and monetize your website.
We hate spam. Your email address will not be sold or shared with anyone else.